Explore our services, supported by in-depth research and case studies.

Marketplace Management Overview
Marketplace management involves the continuous handling of seller accounts across platforms such as Amazon, Flipkart, Meesho, and others. This encompasses account setup, policy compliance, catalog health, order flow coordination, and issue resolution.
Optimization for Marketplace Operations
Marketplace operations can be improved when:
- Accounts are accurately set up from the start.
- Listings adhere to platform-specific guidelines.
- Orders, returns, and payments are systematically tracked.
- Policy violations and suspensions are proactively prevented.
Effective optimization is not about quick fixes; it focuses on consistency and proper processes.
How We Assist Sellers
We provide structured marketplace operations support, ensure adherence to platform rules, assist with daily account management, and promote long-term account health without shortcuts.
Product Listing Overview
Product listing refers to the creation and management of product entries on marketplaces and platforms. This includes titles, descriptions, images, categories, attributes, pricing, and tax details that define how a product appears and functions within a selling platform.
Optimization for Product Listings
Product listings perform better when:
- Titles and attributes align with marketplace search logic.
- Categories, HSN, and tax information are correctly assigned.
- Images meet platform quality and compliance standards.
- Content remains accurate, consistent, and regularly updated.
Optimisation reduces listing errors, visibility issues, and avoidable returns.
How We Assist Sellers
We support sellers with structured product listing creation, attribute completion, platform-specific optimisation, and ongoing catalog maintenance to ensure listings remain compliant and operationally sound.


Website Setup Overview
Website setup involves building and maintaining a complete business website that supports branding, communication, and operational needs. This includes design structure, essential pages, integrations, and backend management.
Optimization for Website Setup
A website functions effectively when:
- Navigation is clear and user-friendly.
- Pages load reliably across devices.
- Contact, service, and business information is easy to access.
- Backend systems are simple to manage and update.
Optimisation focuses on usability, performance, and operational reliability rather than appearance alone.
How We Assist Sellers
We handle end-to-end website setup, covering design structure, essential pages, integrations, basic optimisation, and ongoing management so the website supports business operations consistently.
Domain, Hosting & Mail Overview
Domain, hosting, and mail form the technical foundation of a business’s online presence. This includes domain registration, website hosting, and professional email configuration.
Optimization for Domain, Hosting & Mail
This setup works best when:
- Domains are correctly configured and renewed on time.
- Hosting is stable, secure, and suitable for business needs.
- Email systems are professionally structured with clear routing and aliases.
A well-managed setup prevents downtime, email delivery issues, and credibility loss.
How We Assist Sellers
We configure and manage domain settings, hosting environments, and professional email structures to ensure stability, proper access, and long-term reliability.


Essential Business Tools Overview
Essential business tools are operational utilities that support daily decision-making and documentation. These include profit calculators, invoice generators, quotation tools, and basic reporting utilities.
Optimization for Business Tools
These tools are effective when:
- Calculations reflect actual marketplace fees and costs.
- Invoices comply with applicable GST requirements.
- Outputs are simple, accurate, and easy to understand.
Well-designed tools reduce errors and improve clarity in business decisions.
How We Assist Sellers
We provide and configure essential operational tools such as profit calculators and invoice generators, aligned with the seller’s business model and workflow requirements.
Plan-Based Support Overview
Plan-based support refers to structured service delivery based on predefined plans with clear scope, limits, and responsibilities.
Optimization for Support Delivery
Support is effective when:
- Expectations are clearly defined from the start.
- Scope and response levels are transparent.
- Escalation and priority are handled systematically.
Structured support prevents confusion and unmanaged dependencies.
How We Assist Sellers
We deliver support strictly aligned with the selected plan, ensuring predictable service delivery and clearly defined responsibilities without overextension.


Plan-Based Reports Overview
Plan-based reports provide visibility into business performance based on the selected service plan. These reports focus on operational and performance metrics relevant to the seller’s stage.
Optimization for Reporting
Reporting is most useful when:
- Data is relevant and not excessive.
- Metrics are consistent across periods.
- Reports support decisions rather than just observation.
Focused reporting improves clarity and actionability.
How We Assist Sellers
We generate plan-appropriate reports covering sales, orders, costs, and operational metrics to help sellers understand performance without unnecessary complexity.
OMS & CMS Overview
(Order & Courier Management System)
OMS & CMS refer to systems that centralise order and courier management in one place. These systems help track orders, shipments, delivery status, and returns across channels.
Optimization for OMS & CMS
Operational efficiency improves when:
- Orders from multiple sources are centralised.
- Courier data is visible and traceable.
- Exceptions such as delays and returns are identified early.
Centralisation reduces manual errors and operational delays.
How We Assist Sellers
We assist in setting up and managing unified order and courier workflows, enabling better visibility and control over daily operations.


Order & Courier Management Overview
Order and courier management covers the coordination of order processing, shipping, delivery tracking, and interaction with courier partners.
Optimization for Order & Courier Operations
Operations improve when:
- Orders are processed in a timely manner.
- Courier selection aligns with cost and reliability needs.
- Shipment performance is reviewed regularly.
Consistent management reduces delivery issues and customer complaints.
How We Assist Sellers
We support structured order processing and courier coordination to ensure smoother shipping operations and better operational visibility.
RTO & COD Reduction Overview
RTO (Return to Origin) and COD (Cash on Delivery) failures are significant cost factors in e-commerce logistics and fulfillment operations.
Optimization for RTO & COD Reduction
Reduction is achieved when:
- Order and address data is validated.
- High-risk orders are identified early.
- Courier performance and delivery outcomes are monitored.
RTO reduction depends on operational discipline, not chance.
How We Assist Sellers
We assist with RTO and COD analysis, operational controls, and process improvements aimed at reducing avoidable losses while maintaining delivery efficiency.

Revenue Growth
Substantial revenue growth achieved after the implementation of LUTE India.
EXPANDING CUSTOMER BASE
Increase in customer base for online businesses after implementing our guidance.
SUPPORTED PLATFORMS
Supported platforms and those with whom we worked to enhance our availability.
RTO and COD Reduction
Improved RTO and COD through our services, guidance, and efficient courier management.

EPIC FULL FILLS
LUTE India provided exceptional consultation and execution when our business was facing serious challenges. Their team helped us reduce RTOs to nearly zero, eliminate COD-related losses, and onboard us onto zero-commission platforms.
Our shipping costs dropped from over ₹90 per order to just ₹32, and our monthly revenue stabilized. We transitioned from operating at a loss to running a sustainable and profitable business.
Sathya Krishnan
Owner of EPIC FULL FILLS
LUTE India streamlines e-commerce and logistics for businesses with structured, dependable, and scalable solutions custom-designed for the Indian market.